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The Final Edition
The Final Edition
By Richard H. Thaler and Cass R. Sunstein
By Richard H. Thaler and Cass R. Sunstein
Best Seller
Category: Business | | Psychology
Category: Business | | Psychology
Paperback $19.00
Aug 03, 2021 | ISBN 9780143137009
Ebook $12.99
Aug 03, 2021 | ISBN 9780525508526
Paperback $19.00
Aug 03, 2021 | ISBN 9780143137009
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Aug 03, 2021 | ISBN 9780143137009
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About Nudge
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given riseto more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy.It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover,making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” Itoffers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
About Nudge
An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein * More than 2 million copies sold
* New York Times bestseller
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given riseto more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy.It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.
Now, the authors have rewritten the book from cover to cover,making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” Itoffers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
About Richard H. Thaler
Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the… More about Richard H. Thaler
About Cass R. Sunstein
Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. He is by far the most… More about Cass R. Sunstein
About Richard H. Thaler
Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the… More about Richard H. Thaler
About Cass R. Sunstein
Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. He is by far the most… More about Cass R. Sunstein
Product Details
Category: Business | | Psychology
Paperback | $19.00
Published by Penguin Books
Aug 03, 2021 | 384 Pages | 5-1/2 x 8-7/16 | ISBN 9780143137009
Category: Business | | Psychology
Ebook | $12.99
Published by Penguin Books
Aug 03, 2021 | 384 Pages | ISBN 9780525508526
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Praise
Nominated forMalcolm Gladwell, Susan Cain, Adam Grant, and Daniel H. Pink’s Next Big Idea Club
“A cultural phenomenon [that] finally brought behavioral economics into the mainstream . . . This version of the book is chock-full of new ideas. . . . Since the pandemic began, governments and companies around the world have had to think creatively about how to nudge people to wear masks, socially distance, and get vaccinated. And we’ve seen a lot of creative campaigns that adopt strategies outlined in Nudge.” ―NPR’s Planet Money
“Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.” ―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow
“Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.” ―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
“Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.” ―Eric Schmidt, former CEO of Google
“We used the core principles of Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good.” ―Adam Silver, NBA commissioner
“If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.” ―Robert Cialdini, New York Times bestselling author of Influence
“Revolutionary. Once you’ve read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we’re not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world—this edition even more so.” ―David Byrne, musician
“In the spirit of Donald Norman’s The Design of Everyday Things . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases and ‘probabilistic harms’ to do what is best for them and, in the present case, their fellow ‘American Humans.’ . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions.” ―Kirkus Reviews
Acclaim for the original edition of Nudge
“Nudge has changed the world. You may not realise it, but as a result of its findings you’re likely to live longer, retire richer and maybe even save other people’s lives.” —The Times (London)
“Probably the most influential popular science book ever written.” —BBC Radio 4
“One of the few books . . . that fundamentally changed the way I think about the world.”—Steven D. Levitt, coauthor of Freakonomics
“Engaging and insightful. . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —TheNew York Times Book Review
“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.”—Michael Lewis, author of Moneyball and Liar’s Poker
“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.”—Daniel Gilbert, author of Stumbling on Happiness
“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.”—Barry Schwartz, The American Prospect
“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things
“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate
“Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer
“Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s
“Entertaining, engaging, and well written . . . Highly recommended.” —Choice
“This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review
“There are superb insights in Nudge.” —Financial Times
Awards
Nobel Prize AWARD 2017
Author Q&A
Q: You say that people have biases and make blunders. Why? Is there something wrong with us?
A: No, there is nothing wrong with us, we are just human and fallible. We have to make thousands of decisions every day, from what to wear in the morning to which article to read first in the newspaper, and we cope with this complexity by devising mental shortcuts. Some of the most exciting research over the last decades shows that while these shortcuts work well most of the time, they can also lead us astray. As a result, we make terrible mistakes about how health, our money, and our happiness. And because we are so busy, we can be manipulated by seemingly tiny changes in the way our options are described or "framed." You're much more likely to to choose to have an operation if you're told that "90 percent survive" than if you're told "10 percent die," even though the two statements mean the same thing! Since the frame influences the choice, it acts as what we call a "nudge."
Q: What are some of the situations where nudges can make a difference?
A: Well, to name just a few: better investments for everyone, more savings for retirement, less obesity, more charitable giving, a cleaner planet, and an improved educational system. We could easily make people both wealthier and healthier by devising friendlier choice environments.
Q: Can you describe a nudge that is now being used successfully?
A: All over the country, companies are adopting the Save More Tomorrow program. Firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers. Here's an intriguing possibility: If you want to increase charitable giving, and help people who need help, consider asking people if they'd like to join a Give More Tomorrow Plan.
Q: You are very adamant about allowing people to have choice, even though they may make bad ones. But if we know what's best for people, why just nudge? Why not push and shove?
A: Government is fallible! Those who shape our decisions can overreach or make mistakes, and freedom of choice is a key safeguard. One of our goals in writing this book is to show that it is possible to help people make better choices while retaining or even expand freedom. If people have their own ideas about what to eat and drink, and how to invest their money, they should be allowed to take their own path.
Q: Some of your proposals seem to be "liberal" and others "conservative." Does this book come from the left or the right?
A: Neither. We respect freedom, but we also think that it is possible to help people. In our highly polarized society, we can make great progress by working in the gaping hole between the left and the right. We like to think of our positions as "radically moderate" – and of our basic framework as something you've never seen before.
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